Current Status
Flash is gaining in popularity both with Web designers and with the public. There are some things on the Web that can only be done effectively with Flash, and some site owners feel that Flash is a very important part of their Web design.
Using Flash just because, can be risky too, as some customers are immediately put off by a Flash website and while search engines have better support for Flash than they used to, it still can be very difficult to get an all-Flash website to rank high in search engines.
What's At Stake?
Using or not using Flash on a website can cause major problems for the site. If you are building a website that Flash is well-suited for, then not using Flash could drive away readers. But building a site in Flash simply because you can can affect how your customers interact with your site, whether they find the site in search engines, and how accessible and usable your site is.

